1. effective strategic planning
WHY DO I NEED STRATGEY & GOALS?
A brand strategy defines you, sets your apart from your competitors and showcases how you want customers to perceive you. It is important that all people within a company have clear goals and are following the direction, or mission that you have set out. A strategy provides this vision and prevent individuals from losing sight of their company’s aims.
A question for you…
What sets you apart from your main competitor?
2. Refine your traget Audience
WHY DO I NEED A TARGET AUDIENCE?
You can’t afford to target everyone, and even if you could, it would be a bad idea. After investing time, energy, and money in your business, it’s only natural that you want to shout about its products or services from the rooftops. I get it, but you have to face the reality that telling anyone and everyone about your offerings isn’t a strategy. In fact, it’s a sure-fire way to blow a lot of money in a short space of time and see very little in return. Who are you actually talking to? A 24 year doing a masters, living in rented university accommodation out partying every night, a married 24 year old working mother with 2 kids, or a newly qualified 24 year old lawyer. All 3 sit right in the middle of your 16-34 young adult but all have totally different interests and needs.
A question for you…Who is your target market?
3. is your branding on point?
WHY DO I NEED A FULL SET OF BRAND ASSETS
Brand assets are elements, such as a colour scheme, jingle or font, that help identify a specific brand. These elements become brand assets only when customers associate them with a brand. If an element leads the audience to a different but similar brand, that element is not an asset. It’s simple to remember when one of these brand elements are assets or not. Think of it like this: in order for it to be an asset, it has to connect an audience to your brand – and this has to happen fully, not partly. A pattern that makes customers think of socks isn’t an asset unless it makes customers think of the socks your brand makes and sells.
A question for you…what is your most memorbale on brand asset other than your logo?
4. WHAT IS YOUR WEBSITE LIKE?
WHY DO I NEED TO KEEP MY WEBSITE UP-TO-DATE?
Yes, this is one of your main selling tools. If it looks tired and dated and the content is old, your potential customer will think that about your business too. Your website should reflect the brand you want to be. Keeping the content up to date on your site helps build trust between you and your customers. Most likely, customers rely on your site for useful information on whatever market you are in. The launch of your new website is the beginning of a process of continuous investment. You should constantly be measuring your website performance to discover where you are losing sales and where you can improve the experience for the end user. There are many areas you should be looking at to keep your website up to date.
A question for you…when did you last update your website?
Written by Anna Peck & Michelle Stacey of Midnight Blue Marketing. We feel very strongly about helping brands build a brighter future for 2022 and all the years beyond. Take the time to answer the questions above, even if it is only for yourself (although do email them to me, I would love to see!) it really will benefit your business to get these things aligned. Contact us for any further information about branding – we love it.