Consistancy is key

At Midnight Blue Marketing we are all about making sure small business owners and entrepreneurs have all the assets they need to spread the word about their fabulous businesses. Today a lot of brands build their following on social – love it or hate it, it can be a great way to get your business seen and heard. As a business in the modern world, it’s so important to have up-to-date social media platforms. It allows customers to connect with your business and develop trust, by allowing them to get to know more about your brand, products or services, and values. It’s also a great way to share insightful information, new products and tips and tricks with your target market! A visual feed reflects your brand uniqueness and sets your business apart; that’s why it’s essential to LEVEL UP your feed and grab that attention to create a cohesive, trustworthy and beautiful account..

what is a brand tool kit?

So what is a ‘brand tool kit’ A brand tool kit is a short, easily digestible guide to your brand’s visual identity. It’s a quick reference to understanding the logos, colours, fonts, and messaging that represent your brand. Brand kits are usually shared as downloadable PDFs or print documents. You can distribute your brand kit to employees and key partners or you can make it public for all customers and press to see, in case they want help tell your brand’s story.

Canva has become a daily part of many entrepreneurs’ lives, it really is a great platform to make design a little easier. At Midnight Blue we like to take it one step further. We will step into your Canva Pro, set your brand tool kit, colours, fonts, logo, backgrounds and build you easy to use accessible assets that can be resized for all different social platforms. Working with our clients we create branded templates, which normally come from their strategy deck and focus on their brand vision and values making sure they are addressing the right target market. Once built you can log in to Canva and use the versatile social templates we created by swapping images and text. These templates help them always stay on brand with messaging and their look and feel.