Rebrand? Evolution or Revolution? Is your logo/branding out of date?
All companies will need to “rebrand.” For some, it happens early on. They may be a new start-up who bought an-off-the-shelf logo and realises the value of a brand beyond a logo or they have discovered who they really are and who they want to attract and their branding doesn’t fit. While with others, it can occur after many years of having grown (or outgrown) their brand.
A rebrand or brand refresh will help you thrive and reach new customers. A brand refresh is a makeover for your company. Think of it like a personal makeover… a hair style instead of a trim, a new top to go with your favourite jeans, and new shoes that transform how a person is perceived. It’s the same with your brand. A refresh can use recognised visuals and elements of the brand that you love and work for you, as the building blocks for a new logo giving a fresh new look, tone and style. A brand refresh maintains a visual connection to how the brand identity was seen before. This is know as a brand evolution.
You may decide that your current branding does not work for you at all, your brand values may have changed, the services you provide or the audience you are targeting has changed and may require something a bit more drastic. Using the personal makeover – it’s going brunette instead of blonde, changing your favourite jeans for a LBD and adding a head scarf as a fashion accessory. Understanding that your current branding isn’t working and creating a new image. This is your brand revolution.
Either way the rebranding process is not a simple, quick task. It demands time, attention and a deep dive into who you are now and how you want to be perceived in the future.
We take you on that journey with a brand strategy session to understand the why before crafting your new brand to increase visibility in your market and rise above the competition.