Brand strategy is simply figuring out how you want people to feel about your coaching business in comparison to every other coach in your niche — to stand out and be noticed among the crowd.
Why does your coaching business exist? What change do you want to create in the lives of your clients?
How is your coaching business different from your competition?
What do you offer? What is unique about your offer?
Who will you offer it to?
Your brand strategy informs nearly every decision you’ll make in your business and most importantly, it’s the way you’ll make an emotional connection with your clients–it’s all the reasons why they’ll choose you instead of any other coach.