A brand strategy defines you, sets your apart from your competitors and showcases how you want customers to perceive you. It is important that all people within a company have clear goals and are following the direction, or mission that you have set out.
Is your brand feeling needy? Do you look at people’s Instagram feed and think why doesn’t mine look like that? Looking at a competitors website and wishing yours had better copy, brighter images and more diverse branding? Don’t worry this is very normal.
The number one thing to think about when creating your branding guide is to think about where your brand lives. Will you have a website? An Instagram? PDF documents? Business cards? Letterheads? Bumper stickers? Billboards? Presentations? What are the most important materials you use for marketing and everyday business?