At Midnight Blue Marketing we bridge the gap between strategy and design. branding is the reflection of your vision & values for your business – let us help you build your brand
Strategy
Defining your brand strategy first creates a strong foundation for your company. It’s a blueprint for helping your business connect with its audience. It includes your vision, values and audience. You must have a clear understanding of the problem your company is going to solve.
Brand
A Brand is a person’s gut feeling about a product, service or organisation. It is the first impression someone gets of your company, and you want that person to resonate with your brand if they are going to buy into it.
Design
Stand out from the crowd with beautiful branding and inspired marketing that brings your product and service to life. From business stationery to social media templates, we can keep your brand memorable and consistent.
We are award winning
2021 has been a big year for Midnight Blue Marketing for many reasons, here are some of the best. We won two awards Best Independent Business award from Little Ankle Biters Hertfordshire & Best New Business from The St. Albans District Chamber of commerce. We are very excited to share this success with our clients and potential ones.
What makes us different?
Our individual strengths are strategy and design, but when combined we are a dynamic duo with strategy in every design and creativity in every plan. We pull in experts in other fields when required to ensure the best for your business. A brand’s vision & values are key to any strategy work we do. Have a look at our brand values below.
CREATIVITY
COLLABORATION & TRUST
PROFESSIONAL
EXPERTISE & KNOWLEDGE
PASSION
LOCAL
we're all about local
Midnight Blue is all about supporting local businesses. Much of our experience is with global brands but having lived in and around St. Albans nearly all our lives we are both truly committed to the area and the local businesses that make it great. We have spent many a day with the family at some of the wonderful local businesses; cafes, restaurants, farms and zoos. We love going to independent shops for a mooch, followed by coffee (or wine) at a local cafe or bar.
Our new Instagram Suss Out St.Albans showcases the local area and some of our favourite spots, brands, shops and bars. It’s all about St. Albans and the surrounding area and features lots of lovely local businesses, sharing everyone’s wins and spreading the word. If you would like your business to be included, please just drop us an email and we will get a post ready to promote your wonderful independent business. Midnight Blue has plenty of local knowledge and we know where your customers are. This goes a long way when building a local brand.
We use local suppliers as much as possible. We believe in supporting other local businesses and through experience we know it works both ways. Local businesses form a significant part of the UK economy, they put money back into the community, strengthening the local economy and helping it continue to grow. Research has shown (axa.co.uk) that for every £1 spent with an independent business, up to 70p goes back into that local economy, compared to just 5p if you shop online or with a big corporation. By shopping local, you’re not only supporting a local small business owner, but you’re also having a positive impact in the area you live.
Our printers, WordPress developers, copywriters, illustrators and photographers are all based locally. At Midnight Blue Marketing we can pull together a team of local experts to help craft your brand.
